SANDY ALEXANDER + 

DIGITAL INSIGHT GROUP

 A COMPETITIVE EDGE FOR PRINT SALES 

Welcome to the Sandy Alexander sales team! On this page you'll find everything you need for offering DIG's services to your customers. We look forward to working with you and sharing success!

Our sample videos do all of the explaining. All you have to do is present or send it to a customer or prospect.

HOW WE HOPE TO PROVIDE YOU WITH VALUE

Beat THE competition

Help you beat the competition on more than print quality and fulfillment alone.

open new doors

Provide samples that open new doors and make it easy to engage leads.

a bigger moat

Help you build a bigger moat around your existing customers and increase their ROI.

CURRENT SERVICES YOU CAN OFFER TO CUSTOMERS AND PROSPECTS

 See IT 

See IT is a predictive computer algorithm analysis limited to revealing the visual path of the first 3-5 seconds of viewing a piece. Rapid turnaround in as little as one day. Bills to customer for $250 per spread. Projects may range from 1 to dozens of spreads.

Sales commission of $20 per spread.

DELIVERABLES INCLUDE:

  • Heatmap

  • Regions map

  • Visual sequence

  • Analyst screen share walk-thru

 EyeValuate 

Live eye tracking studies with demographically targeted participants. Reveals insights into the entire viewing experience. Includes an eye tracking and focus group session with the participants. Prices vary by project. Estimates available in 24 hours. Projects usually start at $5,000. Sales commission of 15% of job.

DELIVERABLES INCLUDE:

  • Heatmaps

  • Gaze plots

  • Visual sequence

  • Eye-tracking recordings

  • Focus group session

  • Analyst screen share walk-thru

WHAT DO DELIVERABLES LOOK LIKE?

View a few recent examples below.

PLEASE NOTE: These are for internal reference only.

See IT: job included a detailed walk-thru. Browse the folder below and select a file to view.

EyeValuate: job included a detailed walk-thru. 

Browse the folder below and select a file to view.

DIRECT MAIL campaigns

This includes direct mail of all sorts, from  catalogs and brochures to post cards.

retail visual communications

Insight for signage anywhere inside or outside the store. 

Hospitality industry

Core menus, drink books, promo menus and more.

OUtdoor signage

Includes billboards and other outdoor signage.

WHAT INDUSTRIES CAN

I PRESENT THIS TO?

Anything that's visual. Examples include:

FREQUENTLY ASKED QUESTIONS BY PROSPECTS

WHAT ARE THE DELIVERABLES?


Our eye tracking offering is available in two forms: Eyevaluate and See IT. Eyevaluate is a comprehensive multi channel look at the entire viewing process. Eyevaluate also includes focus group style survey resposes from participants. See IT is static heatmap snapshots. Both offerings include an analyst walk-through with specific design suggestions to help you better meet your business objectives. Your report will answer questions like: are your most profitable offerings being noticed or overlooked? Which design option influences consumer behaviors the most?




HOW LONG DOES IT TAKE?


As little as 3 business days for Eyevaluate (live eye tracking recordings) and as early as the next day for See IT (static heat map and visual sequence) depending on project scope. Results may take longer for more complex projects, but we will provide a time frame up front.




HOW DO YOU COLLECT THE DATA?


Eyevaluate: with wearable technology and real demographically sorted participants who view your materials. See IT: a computer algorithm that predicts the first 3-5 seconds of the viewers visual path.




WHO ARE THE PARTICIPANTS FOR EYEVALUATE?


We maintain various demographically sorted pools of participants for various project needs. We take care of recruiting additional participants as needed.




WHAT CAN I ANALYZE?


Anything that's visual. It can be a digital or printed item. Examples include, billboards, retail signage of all sorts, menus, magazines, catalogs, direct mail, websites, apps, and more.




HOW MUCH DOES IT COST?


For Eyevaluate this depends greatly on the scope of the project. We can provide a free estimate for your project in 24 hours or less. Some projects can be performed in our offices while others require travel for on site analysis. Generally speaking EyeValuate projects start at $5,000. This includes focus group insights from 15 participants. For See IT the price to a customer is $250 per viewer spread, defined by how it is viewed by the end user.





 

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